On November 8th, at the navel orange planting base in Gutian Village, Xinshan Town, Anyuan County, several drones were shuttling through the mounta

ins, lifting the golden fruits steadily and accurately. They flew down the mountain along the pre-set route, replacing the fruit farmers' old practice of carrying

fruits on their shoulders and backs.

"Drones can transport 30,000 jin of navel oranges in a day, equivalent to 15 manual workers. Not only do they break through terrain limitations, but they are also safer and more stable, significantly reducing costs." " Drone operator Chen Nian ð« youdaoplaceholder1

Such technological scenes have now become the norm in Anyuan. As the core production area of navel oranges in southern Jiangxi, this small mountainous county is reshaping the navel orange industry with an industrial mindset, breathing new life into traditional agriculture.

Driving along the winding mountain road towards Kongtian Town and Wu Village, the QR code of the mini-program "Adopt a Tree" by the roadside is particularly eye-catching. From time to time, the cheerful laughter of tourists can be heard in the picking garden. Ms. Chen from Guangzhou is picking navel oranges with her child. She said with emotion, "This is much more meaningful than buying them in the supermarket." This innovative model enables consumers thousands of miles away to participate in fruit tree management through their mobile phones. The fruit trees adopted by enterprises such as Xiangxue Pharmaceutical in Guangzhou City here have brought an annual income increase of over 300,000 yuan to the village collective and have also driven 350 households to increase their income by an average of 10,000 yuan per year. This has truly achieved a virtuous cycle where the primary industry drives the tertiary industry and the tertiary industry feeds back to the primary industry.

Entering the Orange King Modern Agricultural Industrial Park, the intelligent sorting workshop is already operating at full capacity. On a 3,000-square-meter production line, 48 sorting machines operate at high speed like precision instruments, completing the sugar content detection, defect identification and

grading packaging of navel oranges at a speed of 5 per second. Technician Wei Binghua picked up a navel orange and introduced, "Look, the sugar content 

of this one has reached 14.2 degrees, which is even stricter than the national standard." The enterprise standards formulated by this company have enabled 

the rate of high-quality fruits to exceed 90%, and have also driven the average increase of 15% per mu in surrounding orchards. Nearly a thousand fruit farm

ers have achieved technological upgrades, and their products are sold to over 30 provinces and cities across the country as well as the Southeast Asian mark

et.

What is even more exciting is the ongoing deep processing transformation in "Orange City". The "Orange City" - China (Anyuan) Import and Export Fruit Industrial Park, which is planned to be built with an investment of 2.4 billion yuan, integrates functions such as processing, warehousing, logistics and information. It has already attracted 14 deep processing enterprises to settle in. Seventy automated production lines operate around the clock, processing over 10,000 tons of fresh fruits daily. The six HPP ultra-high pressure cold sterilization production lines of Jiangxi Guoren Food are operating at full speed. The frozen fresh juice produced retains the original flavor to the greatest extent and is directly supplied to leading tea drink brands such as Nayuki Tea and Guming. This not only fills the domestic technological gap, but also extends the shelf life of fresh fruits to 18 months, driving an average annual income increase of nearly 5,000 yuan per household for over 5,000 farmers.

As night fell, in the 5G live-streaming room of the e-commerce industrial park, the host Kong Lingfei cut open a navel orange and showed it to his fans: "Look, everyone, this navel orange has a crystal-clear juice, flowing with the essence of sunlight and rain." Last year's "Double 11", the online sales of Anyuan navel oranges exceeded 120 million yuan. Dongfang Zhenxuan once achieved a remarkable feat of selling 30,000 orders within three hours. Nearly 20,000 e-commerce practitioners in the county have sold navel oranges to all corners of the country through live-streaming sales.

Today, Anyuan has built the largest distribution center for Gannan navel oranges in the country, the only county-level express delivery distribution center in the six central provinces, and the first commercial smart logistics express line in the province. The full cold chain transportation enables navel oranges to travel from the branch to the tip of the tongue in just 6 hours, reducing logistics costs by more than 30%. Anyuan County has even turned navel oranges into cultural symbols. The "Three Hundred Mountains" brand has been awarded the title of "Famous Fruit of China". The 3D animation "The Little Prince of Navel Oranges" has received over 50 million global views. Navel orange gift boxes printed with cartoon images are in high demand in high-end supermarkets in Shenzhen and Hong Kong. During peak seasons, related theme homestays are fully booked.

At present, the annual output of navel oranges in Anyuan County has exceeded 280,000 tons, and the output value of the industrial cluster has surpassed 5 billion yuan. There are over 160,000 people directly or indirectly engaged in the navel orange industry in the county, forming a complete development path featuring standardized planting, clustered processing, digital marketing, and brand IPization.

We not only grow navel oranges, but also cultivate ecology, culture and the future. Liu Mingrong, the person in charge of the Fruit Industry Development Service Center of Anyuan County, said that the fourth Gannan Navel Orange International Expo, which is being prepared intensively, is about to provide a broader stage for Anyuan navel oranges.

The navel oranges emerging from the mountain hollow have long transcended the fruit itself, becoming a chain of prosperity that links technology, ecology, culture and hope. On the canvas of rural revitalization, they have painted the most charming orange-yellow color.

Source: Chen Maodong, Jiangxi Daily, and Yang Wenbin, a full-media reporter of our newspaper