【Introduction】 What kind of sparks will be ignited when a golden navel orange is endowed with the wings of IP? The 4th Gannan Navel Orange International Expo is about to kick off. For the first time, this grand event has introduced its exclusive official theme song and mascot. Surprisingly, they are not "exclusive products", but come from the super IP of Gannan navel oranges, "The Little Prince of Navel Oranges", which has taken root in the market. 01 Gannan Navel Orange International Expo Unique "Cultural Business card" At previous Gannan Navel Orange International Expos, we have witnessed the sweet joy of harvest, the fruitful exhibition stands, and the bustling scenes... But a "cultural warmth" that can transcend international boundaries and touch people's hearts has always been the key we pursue on the path of "internationalization". This year, the 4th Gannan Navel Orange International Expo presented the public with a special gift: the first official theme song and the first mascot made their official debut. They were not specially created for the expo, but rather works that "naturally grew" from the local cultural soil - "The Little Prince of Navel Oranges". 02 The Little Prince of Navel Oranges A chosen anthem “"We are not creating but discovering." " The person in charge of the executive committee of the expo introduced it this way, "This precisely reflects our 'ecologicalization' concept - the best cultural ips originate from the fertile soil of life and the people." "Little Prince of Navel Orange" is the theme song of the animated series of the same name. Since its launch this year, the animation has been a hit on major TV stations and online media platforms across the country. Its cheerful melody and catchy lyrics have quickly spread among children. "We hope to tell the ecological and industrial stories behind the navel oranges in southern Jiangxi through this song." " When explaining the creative concept, the song production team said, "It is not merely a song; it is a deep interpretation of the saying 'The land nurtures the oranges', and a vivid portrayal of the people of southern Jiangxi's efforts to protect the green mountains and clear waters and develop characteristic industries." Click to watch the theme song of the 4th Gannan Navel Orange International Expo 《The Little Prince of Navel Oranges》 ↑↓ Swipe up and down to view the lyrics Orange Round oranges Orange Sweet oranges Navel orange, navel orange, navel orange, round navel orange There was a prince named An Cheng An Cheng, an cheng, An cheng, An cheng, An Yuan Zhi Cheng There is a dream surging forward Surging and surging Navel orange, navel orange, navel orange, fragrant navel orange There was a prince named An Cheng An Cheng, An cheng, An Cheng - oranges from southern Jiangxi The red gene is being passed down The red gene is being passed down Tangerines, tangerines, sweet tangerines There was a prince named An Cheng An Cheng, An Cheng, the orange from the Dongjiang River Good mountains and good waters produce good oranges Tangerines, tangerines, golden tangerines There was a prince named An Cheng An Cheng, An Cheng, the orange of the world Peace and friendship are the most eternal Wish everyone that all their wishes come true. Wish everyone that all their wishes come true. I thought it was an orange. (It worked. I thought it was an orange. (It worked. "Tangerine, tangerine, sweet tangerine. There's a prince named An Orange. An orange, An orange, the orange from the Dongjiang River. Good mountains and good waters produce good oranges." " "An Orange" not only symbolizes the green ecology and safety of the fruit, but also sings the dynamic water rhythm of the source of the Dongjiang River, and more importantly, represents the source of life for the vigorous development of the navel orange industry in southern Jiangxi. The golden navel orange, there is a prince named An Orange. An Orange, An Orange, the orange of the world, peace and friendship are the most eternal. From "Dongjiang Oranges" to "World Oranges", this not only demonstrates the leap of Gannan navel oranges from a local brand to an international one, but also represents a leap from material attributes to spiritual values. "Peace and friendship are the most eternal." This connects the meaning of a small navel orange with the common pursuit of humanity. This precisely reflects the layout of this expo, which is based in the local area while looking to the world - using simple fruits to tell eternal emotions and convey the ideal of great harmony for love and peace in the world. 03 Prince Orange and Princess Orange The "spokesperson" emerging from the navel orange orchard The designs of the mascots "Orange Prince" (An Cheng) and "Orange Princess" (An Yuan) perfectly carry the meaning of the song: Orange Prince (An Orange), whose image is inspired by the navel oranges of Gannan, features a prominent navel orange characteristic and navel mark on its head. It wears a cloak of navel orange leaves swaying in the wind. With a sunny, cheerful, innocent, straightforward, brave and resolute personality, it keeps growing in the adventure of guarding the orange tree and resisting evil forces, conveying the beliefs of safety, peace and protection. Orange Princess (An Yuan), the younger sister of An Cheng, wears a delicate navel orange flower cap. She has a lively personality and is good at controlling "fragrance" and "vitality", adding a light and pleasant atmosphere to the animation. The design of Orange Princess ingeniously combines natural elements with feminine charm. It not only showcases the fragrance and vitality of Gannan navel oranges but also reflects the independence and confidence of female characters. This year's Gannan Navel Orange International Expo adopts a process of "selecting" rather than "creating" the theme song and mascot. It is a natural growth of fruits and cultural ips in the market, jointly building a bridge for cross-border exchanges. When the melody of "The Little Prince of Navel Oranges" sings "Peace and friendship are the most eternal", and when the An Orange Prince and the Orange Princess join hands to pay their respects, what we see is no longer just a grand agricultural product trading event, but a profound narrative upgrade completed by the navel orange industry in Gannan around the three major characteristics of "ecologicalization, marketization and internationalization". Gannan navel oranges have emerged from here, spreading a vitality and sweetness from the Chinese land to the world. They let the fruits take root in the "ecological" soil, soar with the wings of the "market", and ultimately plant the common ideals of humanity in the hearts of the "international".
The source of the Dongjiang River brings peace of mind not far away
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编校（审）：唐 婕、赵 堃
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