During the harvest season, the city is filled with the fragrance of oranges!

The 4th Gannan Navel Orange International Expo will be held

November 22nd

It grandly opened in Anyuan

The series of activities will last until January 2026

This "international event" in the orange world

What are the highlights not to be missed?

Let's go and find out!

Gannan navel oranges have ranked first in terms of brand value among Chinese fruit brands for eleven consecutive years, with a brand value of 69.294 billion yuan, making them the "top star" in the fruit industry. As the host city of this expo, Anyuan is not only the core production area of "Gannan navel Oranges", but also the "nursery" and "distribution center" of Gannan navel oranges, and it carries profound industrial heritage and cultural connotations.

• Ecological quality guarantee: The forest coverage rate is as high as 82.7%, the water quality at the source of the Dongjiang River remains at the national first-class standard all year round, and the soil is rich in selenium. It is truly a case of "good mountains and good water produce good oranges"!

• Full industrial chain support: A full industrial chain system integrating "seedling cultivation - planting - processing - storage - sales" has been gradually established, and it possesses the largest navel orange processing park in the country and two "national-level" scientific research platforms.

• Super IP Empowerment: The original animation "The Little Prince of Navel Oranges" has landed on multiple platforms, with its IP image covering all scenarios including tourism, cultural and creative industries, and experiences, bringing navel oranges to life and making them trendy.

In addition to showcasing the more eco-friendly Gannan navel oranges, this expo will also adhere to the principles of "frugal, green and low-carbon hosting". From the construction of the venue to the use of materials, the concept of recycling and sharing will be implemented, ensuring that "ecology" permeates every detail.

This expo adheres to the principle of "the government providing the stage and market entities taking the lead", widely mobilizing market entities such as fruit orchard owners, fruit enterprises, and agricultural supplies and machinery enterprises to actively participate, and attracting more high-quality enterprises to exchange, communicate and cooperate on the platform. At the same time, well-known bloggers, Internet celebrities and domestic and foreign distributor enterprises will be invited to participate. By leveraging multimedia traffic dissemination and domestic and international exchanges, the domestic and international popularity and influence of Gannan navel oranges will be effectively enhanced.

• Three major combination models：

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• Online + offline: Physical exhibition areas + cloud live streaming, breaking the limitations of time and space;

• Government + Market: The government provides the stage and market entities take the lead, stimulating the vitality of market entities.

• In the short term and long term: Not only will we successfully host a conference, but we will also continuously promote the construction of the "An Cheng" brand and contribute to the long-term development of the industry.

• Twelve major series of activities：

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• It includes preheating activities such as "Orange Quest", "Dou to Assist · Orange Carnival" fruit travel experience, "Navel Orange Little Prince Challenge" points competition, online live streaming competition, and food culture festival, covering audiences of all ages.

• New Experience of Fruit and Tourism Integration：

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• We have launched the "One-day Light Enjoyment", "Two-day Leisurely Tour" and "three-day Immersive" fruit tourism routes, creating a new immersive tourism model that turns orchards into scenic spots, agricultural activities into experiences, and navel oranges into symbols.

This expo breaks the traditional festival model, builds a more diverse platform for exchanges and cooperation, and jointly builds and shares the high-quality development achievements of the Gannan navel orange industry.

• Global merchants gather: Foreign government officials from Russia, Thailand and other countries, business associations from over 10 countries including Malaysia, the United Arab Emirates and Vietnam, as well as more than 30 foreign fruit distribution enterprises from Indonesia, Pakistan, Russia and other countries are invited to attend the conference, negotiate and purchase, and build a cross-border production and sales platform.

• International exchanges have been deepened: Activities such as the "Ganmao Youpin · Huitong Global" direct procurement Matching conference for Gannan Navel oranges and the investment promotion of the green food industry chain have been held to promote Gannan navel oranges to the world.

This expo is not only a trade fair but also a window for international agricultural cooperation and cultural exchange, making the brand image of Gannan navel oranges as "green, high-quality and reliable" deeply rooted in people's hearts.

The "navel" gathers the "orange" of southern Jiangxi, shaping the future

This expo is not only a feast of navel oranges

It is also an industrial, cultural and tourism experience

Deep integration with international exchanges

This harvest season

Let's make an appointment in Anyuan

Let's savor the sweetness of Gannan navel oranges together

Experience the Orange Land

The beauty of ecology, the prosperity of industry, and the international style!

November 22nd

See you there